NESCAFÉ Classic: proud National Partner of the Kindness Collective
How We are Working Together?
In September 2024, NESCAFÉ Classic became a proud three-year National Partner of the Kindness Collective, with the aim of uplifting lives and livelihoods with every cup and promoting the power of connection and the joy that a simple cup of coffee can bring. When facing a difficult season, having a quiet moment to yourself, or connecting with family or friends over a hot cup of coffee can make a world of difference.
Through this partnership, NESCAFÉ Classic will be providing support to the Kindness Collective’s Everyday Essentials programme which provides boxes of food and essentials to referred community partners to distribute across New Zealand. NESCAFÉ Classic is also donating packs of NESCAFÉ Classic to the Kindness Collective’s foodbank, as well as enabling coffee connection in the community through the Kindness Collective’s events across Aotearoa New Zealand. NESCAFÉ Classic will also contribute 2,000 packs of NESCAFÉ Classic coffee to the Kindness Collective’s Christmas Joy Store each year of the partnership, New Zealand’s first social toy store that invites families in need to choose gifts for their children and food for their family, from the foodbank, off the shelves for free. This collaboration between NESCAFÉ Classic and the Kindness Collective will provide thousands of caregivers with comforting cups of coffee across the festive season.
Who are the Kindness Collective?
The Kindness Collective is a nationwide charity that spreads kindness by connecting children and families with the things they need, from everyday essentials to moments of joy. Supporting thousands of Kiwis each year through various programmes, the team at Kindness Collective aims to promote a kinder New Zealand, tackling inequity by providing much-needed resources to those in need.
This partnership between the Kindness Collective and NESCAFÉ Classic is not just about providing coffee; it's about fostering connections and offering a helping hand to those who need it most.
Together, NESCAFÉ Classic and the Kindness Collective are working to make New Zealand a kinder place, one cup of coffee at a time. This initiative exemplifies the power of community and the difference that can be made when we come together to connect over a cup of coffee.
For more information, visit https://www.kindness.org.nz.
